You could build it yourself. Here is what that really takes.
Website builders like Wix and GoDaddy make it easy to put up a few pages. Turning those pages into booked jobs takes more: a sales tool for your trade, texting, follow-up, and review requests that all work together. The Lead Furnace builds and runs all of it, with plans starting at $299 a month.
Your domain and your customer list stay yours either way, and the website becomes yours after 12 months.
Doing it yourself compared to having it done.
A website builder gives you the tools. The Lead Furnace gives you the finished system and keeps it running.
| The Lead Furnace | Do it yourself | |
|---|---|---|
| Who builds the website | We do, written for your trade and your towns | You do, from a template |
| A sales tool for your trade | Built in, like a cost estimator or problem finder | Rarely available |
| Missed-call text back | Included | Separate software you set up yourself |
| Quote follow-up and review requests | Included and automatic | Separate software, or done by hand |
| Changes and updates | Send them to us and we handle them | Your evenings and weekends |
| How you pay | Plans from $299 a month, with no contract | A builder plan, plus each add-on tool, plus your time |
Website builder features and pricing vary by plan and change over time. Wix and GoDaddy are trademarks of their owners, and The Lead Furnace is not affiliated with them.
The website is the easy part.
Most owners who build their own site end up with a nice-looking page and the same leaks as before. Calls still go to voicemail, quotes still go quiet, and happy customers still forget to leave a review. Those are the parts that book jobs, and they are the parts a website builder leaves to you.
- Your site is written to get the call, not just to look good.
- The texting, follow-up, and reviews are already connected to it.
- We test every step with you before anything goes live.
- You get your evenings back, because changes are our job.
Questions about doing it yourself.
I already have a Wix or GoDaddy site. Do I have to start over?+
We build you a new site as part of the plan, and you keep your domain. Anything worth keeping from your current site, like photos and service details, comes along.
Will I be able to make changes myself?+
You can send us any change and we handle it as part of the plan. Most owners would rather text us a photo than log in to a website editor.
Is $299 a month more than a website builder?+
The builder plan alone is usually cheaper. Once you add texting software, review requests, follow-up, and the hours it takes to set them up and keep them working, the gap closes fast. See what is included.