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Add-Ons

Add-ons

Start with the system. Add more only when it pays for itself.

Every plan starts with the website, missed-call text back, follow-up, and review requests, beginning at $299 a month on Pilot Light. The add-ons below are optional, none of them has a setup fee, and you can turn any of them on or off from month to month.

We only recommend an add-on when it would bring in more booked jobs than it costs.

The menu

What you can add, and what each one costs.

AI receptionist

Included in Full Flame

Answers the calls you cannot pick up, asks the questions your trade needs answered, and books the job on your calendar. You get a text with a summary of every call. It is included in Full Flame for $597 a month with 200 minutes, which is $199 a month less than adding it to Pilot Light. You can also add it to Pilot Light at any time for $497 a month. See how it works.

$497a month on Pilot Light, or included in Full Flame and White Hot

Extra receptionist minutes

For busy months when you go past your plan’s minutes, which are 200 on Full Flame and 500 on White Hot. We text you before you reach your limit, so a bill never surprises you.

45¢for each extra minute

AI photo visualizer

Garage doors, painting, and landscaping

Homeowners upload a photo of their own house or yard and see your work on it in seconds, whether that is a new garage door, new paint colors, or a new patio and plantings. The standard version of each tool is included in every plan, and the AI version costs more because every uploaded photo runs through AI. It is included in White Hot. See the garage door, painting, and landscaping tools.

$197a month

Google Ads and Local Services Ads

Once your leaks are plugged, we run ads that bring in more of the jobs you want in the towns you serve, and your report shows which ads turned into booked work. Google Ads search management is $997 a month on any plan, and Local Services Ads management is included in White Hot. Your ad budget is paid directly to Google and is always separate from our fee.

$997a month for Google Ads, with Local Services Ads included in White Hot

Local SEO and AI search visibility

We work on your Google Business Profile, city pages, reviews, and the details that help Google and AI assistants like ChatGPT recommend you when homeowners ask who to call. It is included in White Hot, along with Google Business Profile management and weekly posts.

Includedin White Hot
Why growth comes after the leaks are pluggedThe right plan depends on your trade, your towns, and how much work you can take on. We fix the leaks first, so you only pay for growth once the system can turn it into booked jobs.
Straight answers

Questions about add-ons.

Is there a setup fee for add-ons?

No. Every add-on is set up as part of its monthly price.

Can I add or drop an add-on later?

Yes. Add-ons run month to month. Tell us before your next billing date, and the change takes effect that month. If you want the receptionist, moving up to Full Flame usually costs less than adding it to Pilot Light.

Do I need any add-ons to get started?

No. Most companies start with Pilot Light or Full Flame on its own and add something only after they see their results.

Is the ad budget included in the ads price?

No. Your ad budget is paid directly to Google from your own account, so you always see exactly what was spent. Our fee covers setting up, running, and reporting on the ads.

Launching soon

Stop losing jobs to missed calls. We are almost ready.

The Lead Furnace gives home service companies a website built for their trade and a system that texts back every missed call, follows up on quotes, and asks for reviews while you are on the job. We are opening to a small group of companies first.

  • Plans start at $299 a month for your website, missed-call text back, follow-up, and review requests.
  • There is no contract on any plan, and you own your domain and your customer list.
  • Early sign-ups get first pick of launch spots in their town.

Get on the early list

Leave your details and we will reach out before we open to everyone.

We only use your details to contact you about The Lead Furnace. We never sell or share them.

You are on the list.

Thanks for signing up. We will reach out before we open to everyone. If you have a question in the meantime, email hello@theleadfurnace.com.