Pick how much heat you want. Every plan is month to month.
Pilot Light is your website and lead follow-up. Full Flame adds an AI receptionist that answers the calls you miss. White Hot adds Google ads, Google profile management, and AI search, so more homeowners find you. You can move up or down any month, and you never sign a contract.
Pilot Light
Website and lead follow-up
For owners who want a website that sells and a system that catches every lead.
No setup fee
- A custom website for your trade
- A sales tool built for your trade
- Missed-call text back in about 5 seconds
- Website chat that turns into a text
- One inbox for calls, texts, and form leads
- Quote follow-up and appointment reminders
- Review requests after every job
- Hosting, security, updates, and changes
Full Flame
Adds an AI receptionist
For owners who miss calls on jobs, after hours, and on weekends, and want every one answered.
No setup fee
- Everything in Pilot Light, plus:
- An AI receptionist that answers when you can’t
- It books the job while the homeowner is still on the phone
- A text summary of every call it takes
- 200 minutes a month, which is about 65 calls
- Your receptionist trained on your services, prices, and towns
White Hot
Adds Google ads and AI search
For established shops ready for more calls from Google and AI search, not just fewer missed ones.
$997 one-time setup
- Everything in Full Flame, plus:
- 500 receptionist minutes a month
- Local Services Ads setup and management
- Google Business Profile management with weekly posts
- AI search visibility, with a new answer page every month
- Past customer and unsold estimate campaigns every quarter
- The AI photo visualizer, where your trade has one
- A monthly results call with Adam
Not sure which one fits? Start with your free preview site. We’ll show you what we would build, and you can pick a plan after you’ve seen it.
| What you get | Pilot Light$299 a month | Full Flame$597 a month | White Hot$1,797 a month |
|---|---|---|---|
| Your website | |||
| Custom website built for your trade | |||
| A sales tool for your trade | |||
| AI photo visualizer (garage doors, painting, landscaping) | $197 a month | $197 a month | Included |
| Hosting, security, updates, and changes | |||
| Catching every lead | |||
| Missed-call text back | |||
| Website chat by text and one shared inbox | |||
| AI receptionist that answers and books | Add later for $497 a month | 200 minutes | 500 minutes |
| Follow-up and reviews | |||
| Quote follow-up and appointment reminders | |||
| Review requests after every job | |||
| Past customer and unsold estimate campaigns | Not included | Not included | Every quarter |
| Getting found | |||
| Local Services Ads setup and management | Not included | Not included | |
| Google Business Profile management and weekly posts | Not included | Not included | |
| AI search visibility (ChatGPT, Gemini, Google AI answers) | Not included | Not included | |
| Monthly results call | Not included | Not included | |
| Terms | |||
| Setup fee | $0 | $0 | $997 |
| Contract | Month to month | Month to month | Month to month |
Pilot Light replaces three bills most owners already pay.
Most contractors pay one company for the website, another for texting and reviews, and go without a sales tool because nobody builds one for their trade. Those pieces were never built to work together, so leads fall through the gaps between them.
With The Lead Furnace, the website, the texting, the follow-up, and the trade tool are one system, built by one team, for one price.
Buying it piece by piece
Prices are typical published rates in 2026 and vary by provider.
How receptionist minutes work.
Most calls to a home service company last about three minutes. Your plan’s minutes reset every month, and we text you before you get close to your limit, so a bill never surprises you.
Add-ons you can turn on any month.
You don’t need any of these to get started. We usually recommend them after we’ve seen your business, because the right one depends on your trade and your town.
AI photo visualizer
$197 a monthHomeowners upload a photo of their own house or yard and see your work on it, whether that’s a new garage door, a new paint color, or a new patio. It costs extra because every uploaded photo runs through AI. It’s included in White Hot.
AI receptionist on Pilot Light
$497 a monthYou can add the receptionist to Pilot Light at any time. If you already know you want it, Full Flame gives you the same receptionist for $199 a month less.
Google Ads search management
$997 a monthWe build and manage search ads for the jobs you want more of, and you see every call and booked job they bring in. Your ad budget is paid directly to Google and is separate from this fee.
Extra receptionist minutes
45¢ a minuteOnly billed if you go past your plan’s minutes, and we text you before you reach your limit.
Pricing questions owners ask first.
- Owners who want the cheapest shared leads they can find
- Companies that will not reply to a booked lead within a business day
- Businesses that are already booked out and cannot take on more work
If that sounds like you, we will tell you on the first call. We would rather say no than take your money for a system you will not use.
Why is there no setup fee on the first two plans?+
We build your website and set up your system as part of your monthly plan, so you don’t pay anything upfront on Pilot Light or Full Flame. We earn it back by keeping you happy month after month.
What does the White Hot setup fee pay for?+
It covers getting your business verified for Local Services Ads, which means Google checks your license, insurance, and background before you can run them. That usually takes a few weeks of paperwork and follow-up, and we handle all of it. The fee also covers your first AI visibility pass and setting up your photo visualizer.
Can I change plans later?+
Yes. You can move up or down at the start of any month. If you start on Pilot Light and add the receptionist later, it costs $497 a month on top of your plan, which is why owners who know they want it usually start on Full Flame.
Is there a contract?+
No. Every plan is month to month, and you can cancel any time. We would rather earn your business every month than lock you in.
Who owns the website?+
Your domain, your business number, your content, and your customer list are yours from day one. The website becomes yours after 12 paid months, and if you leave after that, we hand you a full copy of it at no charge.
What happens if I cancel?+
You keep your domain and your customer list, and we help you move them wherever you want. If you leave before 12 paid months and want to take the website with you, you can buy it out for $150 for each month left in your first year. Read the full terms.
Is my ad budget included in White Hot?+
No. Your Local Services Ads budget is paid directly to Google, so you always see exactly what you spend. Our fee covers setting up, managing, and improving the ads, and you decide how much to spend each month.
Does the price change by trade?+
No. Every trade pays the same price for the same plan, and every trade gets its own sales tool.
See your new website before you pick a plan.
Type your business name and trade, and we’ll show you a preview of your site with a working tool for your trade. You don’t need to talk to anyone to see it.
Build My Site in 60 Seconds