We build one thing for home service companies, and we build it well.
The Lead Furnace exists because good contractors lose good jobs to a missed call, a slow reply, or a quote nobody followed up on. We fix those leaks with your own website and your own system, on a month-to-month plan that fits your business.
Built by a web team that has served more than 500 clients since 2007.
Adam McGee
Founder, The Lead Furnace
I kept watching great contractors lose jobs they had already paid for.
I have built websites for local businesses for almost twenty years. Over and over, I saw the same thing happen to the best contractors I worked with. The calls came in, but nobody could answer while they were on a job, and the next company on Google got the work.
Shared lead sites made it worse by selling the same homeowner to four companies at once. Big agencies locked owners into long contracts and kept the website when they left.
The Lead Furnace is the system I wish every one of those owners had: your own website, your own leads, and a system that answers for you while you work. Every plan runs month to month, because we would rather earn your business every month than lock you into a contract.
Adam McGeeFounder, The Lead Furnace
We hold ourselves to a few house rules.
- Your domain and your customer list are yours from day one. The website becomes yours after 12 months, and you can buy it out sooner if you leave early.
- We never sell or share your leads. Every call and form from your website goes only to you.
- Nothing goes out until you approve it. You sign off on every text, follow-up, and review request before it goes live.
- We work alongside the tools you already use. If you run your jobs in Jobber, Housecall Pro, or ServiceTitan, you keep them.
- We report real numbers. We show you the calls, texts, and booked jobs, and we never promise a number of jobs.
- You talk to the people who built your system. You will not be handed to a different account manager every few months.
Who we work best with.
- Owners who want the cheapest shared leads they can find
- Companies that will not reply to a booked lead within a business day
- Businesses that are already booked out and cannot take on more work
If that sounds like you, we will tell you on the first call.
Owner-run home service companies+
We built The Lead Furnace for owners who run a few trucks and still answer their own phone. They are great at the work and want the office side to stop costing them jobs.
Companies already paying for leads+
If you are paying for ads, Local Services Ads, or lead sites, plugging the leaks first makes every dollar you spend work harder.
Owners who want to own their marketing+
If you have been burned by a contract or a website you did not own, our month-to-month setup was built for you.