A homeowner who lands on your website already has a problem in mind. They are trying to figure out whether you are the right company to fix it. Your website has a few seconds to give them a reason to call instead of hitting the back button.

Here are the five questions almost every homeowner is asking, whether they know it or not.

1. Do you do the job I need?

The homeowner should see their problem on your homepage without hunting for it. List your main services clearly, in the words homeowners use. “Water heater replacement” is clearer than “plumbing solutions,” and “broken spring repair” is clearer than “garage door services.”

If you have a service that brings in most of your money, give it its own page. A homeowner searching for that exact job should land on a page that is clearly about it.

2. Do you work in my town?

Nothing loses a homeowner faster than not knowing if you serve their area. Put the towns you cover on the homepage and in the footer. If you have a main city and a ring of smaller towns around it, name the smaller towns too, because that is where homeowners often feel unsure.

3. Roughly what will it cost?

Most contractors avoid prices on their website, and that is understandable, because every job is different. But homeowners still want to know whether they are looking at a few hundred dollars or a few thousand.

A price range, a starting price, or a simple cost estimator gives them that answer. It also screens out people who were never going to hire you, so the calls you do get are better.

4. Can I trust you in my home?

A homeowner is about to let a stranger into their house. Help them feel good about that. The things that build trust fastest are simple:

• Real Google reviews, with names and the town they came from.
• Photos of your actual crew, trucks, and finished jobs instead of stock photos.
• Your license and insurance, stated plainly.
• How long you have been in business and who owns the company.

5. How do I reach you right now?

Your phone number should be at the top of every page and tappable on a phone. Give homeowners a way to text you or fill out a short form too, because many of them cannot talk on the phone when they are looking.

Then make sure someone answers. The best website in the world does not help if a form sits in an inbox for two days. Every form and missed call should get a reply within minutes, even if that first reply is an automatic text that says you will be right with them.

A quick test you can do today

Open your website on your phone and pretend you are a homeowner with a problem. Time how long it takes to find what you do, where you work, a rough price, a reason to trust you, and a way to reach you. If any of those take more than a few seconds, that is where homeowners are leaving.

If you would like a second set of eyes, we will do it for you. We review your website, call and text your business like a homeowner would, and send you a short video showing what we found. Get your free Lead Leak Report.