Get a free custom website built for your trade.
You also get the system that turns calls into booked jobs. We build your site at no cost, with a sales tool homeowners actually use, and you pay only for the plan that runs it, starting at $299 a month, with no contract.
You don’t have to talk to anyone. Start with your website, answer three quick questions, and you’ll see your new site with a working sales tool in about a minute.
of callers will call a competitor when a business misses their call.Source: CallRail consumer survey
of missed business calls never get a callback within 48 hours.Source: Quo analysis of 16.7 million missed calls, 2026
more likely to qualify a lead when you respond within 5 minutes instead of 30.Source: InsideSales.com/MIT Lead Response Management Study
See the text your customers would get.
When you miss a call, the homeowner gets a text from your business number in about 5 seconds, and they can reply right away. We set it up with your business name and your own wording.
Build My Site in 60 SecondsWant to hear what callers hear after hours first? Run the free 7 PM Test.
You do not have a lead problem. You have a leak.
Most home service companies already pay for plenty of calls, clicks, and forms. The jobs slip away between the first ring and the booked appointment, and nobody sees it happen because you are on a roof, under a sink, or in a crawl space when it does.
10:15AM
You are on a roof.
The phone buzzes in your truck, and the homeowner calls the next company on Google.
12:30PM
You are under a sink.
A quote request sits in your inbox until tonight, and by then they have booked someone else.
7:05PM
You are closed for the day.
A homeowner with water on the basement floor is calling every plumber in town, and the first one to answer gets the job.
The missed call
You are on a job, the phone rings, and the homeowner calls the next company on the list.
The slow reply
A form comes in at 7:00 PM, and by the time you answer in the morning, they already booked someone.
The website
The site looks dated on a phone, and the only way to reach you is a contact form nobody trusts.
The quote that goes quiet
You send a price, they say they will think about it, and no one ever follows up.
The missing reviews
Happy customers never get asked, so the company with more stars gets the click.
Buying more leads into a leaking system just makes the leak more expensive. We fix the five leaks first, so every dollar you spend on ads afterward actually turns into booked jobs.
One system that catches, converts, and follows up for you.
You do not have to learn five new tools. We build it, connect it to your phone, and run it. You answer the texts that matter and show up to the jobs on your calendar.
Catch
Every call and form
No lead goes cold because you were busy. The system answers for you in seconds, day or night.
- Missed-call text back in 5 seconds
- Website chat that texts you
- Optional AI call answering after hours
Convert
A website that books
A fast, mobile-first site built for your trade, with a sales tool homeowners actually want to use.
- Two-step estimate form on every page
- A built-in tool for your trade
- City pages for the towns you serve
Follow up
Until it is booked
Quotes, reminders, and review requests go out on their own, so nothing depends on you remembering.
- Quote follow-up texts and emails
- Appointment reminders
- Automatic Google review requests
Fuel
More of the right calls
Once the leaks are plugged, we turn up the heat with ads and search, and you see where every job came from.
- Google and Local Services Ads
- Local SEO and AI search visibility
- One report that shows calls and booked jobs
You are never locked in. Your domain, your phone number, and your customer list belong to your business from day one, and the website is yours to keep after 12 months.
Build My Site in 60 SecondsSee every lead from the first call to the finished job.
Calls, texts, chats, and form leads land in one inbox on your phone. Every lead shows where it came from and what happened next, so nothing gets buried.
- Every call, text, chat, and form lands in one app on your phone.
- You can see which source sent each lead.
- Leads who go quiet get a polite follow-up on their own.
- Missed callYou were on a job
- Text sent automatically“Sorry we missed you. How can we help?”
- Homeowner replied“Our water heater is leaking in the garage.”
- Job bookedTuesday at 8:00 AM
- Reminder sentA text the day before the job
- Review request sentAfter the job was marked done
Nothing goes out that you have not approved.
You approve the text-back message, the follow-ups, the reminders, and the review request before anything goes live. We test it with you first, then turn it on.
It sounds like your office because it is your wording.
Every website ships with a sales tool built for your trade.
Homeowners do not want to read about your services. They want to know what is wrong, what it will cost, or what it will look like. Your site answers that in 60 seconds, then asks for the estimate.
Do not see your trade? We also build for windows and doors, restoration, remodeling, tree service, pest control, and more.
How much is the leak costing you?
Move the sliders to match your business. Most owners are surprised, because missed calls never show up on a report. They just quietly turn into someone else’s jobs.
Then see what a site that catches those jobs looks like. Type your business name, and we’ll build a preview of your new website with a working sales tool in about a minute.
Build My Site in 60 SecondsLead leak calculator
About $9,013 a month, or 14 jobs, going to your competitors.
Your numbers stay on this page. This is an estimate based only on the numbers you enter.
Your own system, not rented leads.
If you have been burned by a lead site or a big agency, you are not alone. Here is how The Lead Furnace is different.
| The Lead Furnace | Shared lead sites | Big marketing agencies | |
|---|---|---|---|
| A custom website for your trade | Free with every plan | No website | Usually a large build fee |
| Who gets the lead | Only you | You and up to three competitors | Usually only you |
| Who owns the website | You do, after 12 months | No website | Often the agency |
| Missed-call text back | In 5 seconds, every time | Not included | Sometimes, as an add-on |
| A sales tool built for your trade | Included | No | Rarely |
| What you pay | Plans from $299 a month, with no contract | A fee for every lead, booked or not | Setup fees and long contracts |
| Who you talk to | The person who built your system | A support ticket | A rotating account manager |
Adam McGee
Founder, The Lead Furnace
Built by a web team that has been in the trenches with local owners since 2007.
I have built websites for local businesses for almost twenty years, and I kept watching great contractors lose jobs they had already paid for. The calls came in, but nobody could answer while they were on a job, and the next company on Google got the work.
Shared lead sites made it worse by selling the same homeowner to four companies at once. Big agencies locked owners into long contracts and kept the website when they left.
The Lead Furnace is the system I wish every one of those owners had: your own website, your own leads, and a system that answers for you while you work. Every plan runs month to month, because we would rather earn your business every month than lock you into a contract.
Adam McGeeFounder, The Lead Furnace
What owners tell us before they start.
That is exactly when it matters. Every missed call gets a text in about 5 seconds, so the homeowner talks to you instead of the next company.
There is no contract on any plan, so if we stop earning it, you leave that month. You keep your domain and your customer list either way.
You write and approve every message before anything goes out, and we test it with you before it goes live.
Then run the free 7 PM Test. We call your business after hours the way a homeowner would, and you will hear exactly how many of those leads slip away.
- Owners who want the cheapest shared leads they can find
- Companies that will not reply to a booked lead within a business day
- Businesses that are already booked out and cannot take on more work
If that sounds like you, we will tell you on the first call. We would rather say no than take your money for a system you will not use.
Is the website really free?+
Yes. We design and build your custom website at no cost, and it stays included as long as you are on any plan. After 12 paid months, the website is yours to keep. If you leave before then, you can buy it out for $150 for each month left in your first year.
Are these shared leads like Angi or HomeAdvisor?+
No. Every call and form comes from your own website, your own Google profile, and your own ads, and it goes only to you. Nobody else gets your homeowner’s name, and nobody else gets a chance to underbid you on the same lead.
What does it cost?+
There are three plans, and every one is month to month. Pilot Light is $299 a month and covers your website, the sales tool for your trade, missed-call text back, follow-up, and review requests. Full Flame is $597 a month and adds an AI receptionist that answers and books the calls you miss. White Hot is $1,797 a month plus a $997 setup fee, and it adds Local Services Ads, Google Business Profile management, and AI search visibility. Pilot Light and Full Flame have no setup fee. For most companies, one booked job a month more than covers the plan. Compare every plan.
Do I have to give up Jobber, Housecall Pro, or ServiceTitan?+
No. The Lead Furnace works alongside your field service software. We catch and follow up on the lead, and your software keeps handling scheduling, dispatch, invoicing, and payments.
How fast can I be up and running?+
Missed-call text back can be running within a few days of getting started. We keep your old site live until the new one is ready.
Do you work with my trade?+
We build for garage door, plumbing, HVAC, electrical, roofing, fencing, concrete, landscaping, epoxy flooring, and painting companies, plus most other home services. If we cannot help your trade, we will tell you up front.
Starting at $299 a month.
That covers your website, the sales tool for your trade, missed-call text back, follow-up, and review requests. There is no setup fee and no contract, and every trade pays the same price.
If you want more, there are two bigger plans. Full Flame adds an AI receptionist that answers the calls you miss for $597 a month. White Hot adds Google ads, Google profile management, and AI search visibility for $1,797 a month plus a $997 setup fee.
Compare every plan- Need your phones answered?Full Flame adds an AI receptionist$597/mo
- Want more calls from Google?White Hot adds Google ads and AI search$1,797/mo
Every system is set up for trades like yours, and nothing else.
Your domain and customer list are yours from day one, and the website is yours after 12 months.
Every plan is month to month, so we earn your business every month.
Every call and form goes only to you, never to a competitor.
Free playbooks for home service owners.
Find out where your jobs are leaking, for free.
Tell us where to look. We will test your business the way a homeowner would and send you a short, honest video of what we find.
- We call and text your business like a homeowner would, to see how fast you respond.
- We test your website and Google profile on a phone, where most homeowners find you.
- You get a short video showing your biggest leaks and the jobs they are costing you.
- Takes about a minute
- No sales pitch on the video
- Your video by text